Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and due to the changing perception and needs of the public, some of the most established brands in history have undergone different stages of evolution in terms of branding and identity.
Rebranding an iconic company who has established a strong image for so many years is a great challenge for designers of today’s generation. This opportunity was explored by Columbus-based graphic designer Justin Marimon who worked on an interesting project about re-conceptualizing a brand image of a large corporation along with its existing branding assets and products. Justin chose to rebrand National Geographic, one of the leading nature, science and history publishing companies which have established an iconic brand image for more than a century.
Justin Marimon, a designer who focuses in interactive design and photography have created a new image for NatGeo as a large corporation along with its print, digital and advertising media. He introduces a modernized look and improved image of the established brand showcasing a more contemporary and image-driven identity which is appealing to younger generations.